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Ian Whitfield


Chief Executive Officer

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Ian is a chartered electrical engineer with over 29 years’ industry experience.
Ian is an Accredited Tier Designer with the Uptime Institute and was one of the first groups outside of Uptime’s own consultants to achieve ATD status in 2009; having designed and delivered many data centres throughout EMEA, three of which were firsts of their type to be Uptime certified - the first Tier III certified Data Centre outside of the US; the first Tier IV data centre in Europe and the first Tier III full fresh air modular data centre.   A number of these projects have also been awarded for their innovation and energy efficient designs by both UK based and US based awarding bodies. These projects typically span a variety of client types – financial institutions, banks, end-users, insurers, managed service providers, colocation providers, educational institutions and research and development organisations.
Ian has designed and managed projects and client portfolios throughout EMEA for both UK and international clients. Many of these projects include data centres, mixed-use developments, superstores and highly serviced offices including the occasional unusual project such as in door Ski Slopes.

In late 2004, Ian set up Red Engineering Design Ltd (RED) with four colleagues, taking up the Managing Directors role for RED’s European business in 2011 and more recently CEO for the RED Group.
Ian’s personal focus has remained on the design of critical power systems and, in particular, design modularity, to create operational simplicity and maximise the efficiency of plant. Over the past 29 years, Ian has designed power systems from a few hundred kW to over a hundred MW.

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